(GUF) OVERBLOWN RECYCLING

"Simpler Recycling" is being hyped up like it's the second coming of waste management but for most businesses already doing things properly, it’s a mild tweak at best; not earth shattering, not a full-scale revolution.

Some businesses will certainly need to add a food waste bin or finally get around to proper recycling (where have you been?) but if you're already working with a decent waste service provider, you’re probably already ahead of the game and wondering why some waste companies are acting like a recycling meteorite is about to hit - it really isn’t.

In truth, the marketing teams spinning this as an "urgent, game-changing" shift when, in reality, it's mostly common sense repackaged are doing nobody any favours and are possibly making their own companies look a bit, well, simple! More like this (recycling) - link - more like this (rubbish) - link