Valser has introduced label-free bottles for its Valser Sparkling, Valser Still and Valser Still Calcium & Magnesium products, becoming the first Swiss mineral water brand to dispense with labels.
The product information and logo are instead embossed into the bottle, while the barcode required for retail sale is now printed on the top of the lid.
Dispensing with labels enables a further reduction in the amount of packaging material used, resulting in less waste and a reduction in CO2 emissions.
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