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Saturday 23 July 2022

(PIN) FIBRE BASED FRENZY IMPACTING ENVIRONMENT

Traditional paper production consumes at least 20 liters of water per A4 sheet.

As unprecedented heat waves sweep across Europe, putting much of the continent on alert for droughts, experts are warning that the paper packaging industry is inadvertently contributing to one of the most serious impacts of climate change: water loss.

This problem is caused, in part, by the massive uptick in businesses replacing plastics with fiber-based materials in efforts to reduce reliance on fossil fuel-based resources and advertise their carbon emissions reductions. In 2021, Innova Market Insights labeled this trend the “Fiber-based Frenzy.”

According to the Environmental Paper Network (EPN), the average sheet of A4 paper swallows at least 20 liters of water. In some nations, this takes up 10% of the country’s entire water supply. Over half of the world’s paper supply is used in packaging, and due to the transport and disposal issues, a 2013 EPN study even suggested that paper could produce more greenhouse gas emissions than the aviation industry.

Tamara Stark, campaigns director of forest conservation network Canopy, tells PackagingInsights that “companies who are making the necessary shift from plastic but are choosing to replace that with paper packaging are trading one environmental disaster for another.” Packaging Insights - link - Louis Gore-Langton - link - more like this (packaging) - link

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