KLM sustainable travel advert. Pic: Client Earth
Dutch airline KLM is being hauled up in court over accusations its "misleading" advertising amounts to greenwashing, in what is believed to be the world's first such case for the aviation industry.
Environmental lawyers Client Earth will argue the airline's adverts and carbon offsetting scheme give a false impression of the sustainability of its flights and plans to tackle the pollution they cause. They claim this violates European consumer law.
Campaigners Fossielvrij NL, also bringing the lawsuit, today handed KLM a letter notifying them of the action at the airline's AGM in Paris.
"KLM's marketing misleads consumers into believing that its flights won't worsen the climate emergency," said Hiske Arts, campaigner at Fossielvrij NL. "But this is a myth."
Unless KLM agrees to cease what campaigners describe as greenwashing, a Dutch court will begin examining the case. Sky News has contacted KLM for comment.
The lawsuit is the latest in a flurry of global climate litigation as campaigners increasingly take to the courts to pursue their aims, with particular success in the Netherlands. Sky News - link - Victoria Seabrook - link - KLM fined for not refunding tickets - link - more like this (aviation) - link - more like this (Netherlands) - link
Environmental lawyers Client Earth will argue the airline's adverts and carbon offsetting scheme give a false impression of the sustainability of its flights and plans to tackle the pollution they cause. They claim this violates European consumer law.
Campaigners Fossielvrij NL, also bringing the lawsuit, today handed KLM a letter notifying them of the action at the airline's AGM in Paris.
"KLM's marketing misleads consumers into believing that its flights won't worsen the climate emergency," said Hiske Arts, campaigner at Fossielvrij NL. "But this is a myth."
Unless KLM agrees to cease what campaigners describe as greenwashing, a Dutch court will begin examining the case. Sky News has contacted KLM for comment.
The lawsuit is the latest in a flurry of global climate litigation as campaigners increasingly take to the courts to pursue their aims, with particular success in the Netherlands. Sky News - link - Victoria Seabrook - link - KLM fined for not refunding tickets - link - more like this (aviation) - link - more like this (Netherlands) - link
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