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Thursday, 3 March 2022

(AUC) HYUNDAI'S £12 BILLION EV STRATEGY


New Ioniq 7 will arrive in 2024 as one of the last cars on current E-GMP platform

Hyundai will introduce the second generation of its E-GMP electric vehicle architecture in 2025, which will bring standardised battery and motor systems with a view to reducing manufacturing costs.

The new Integrated Modular Architecture (IMA) will be used for both passenger and 'purpose-built' commercial vehicles and is promised to improve driving range over the current E-GMP platform, used by the Hyundai Ioniq 5, Kia EV6 and Genesis GV60.

It will replace the E-GMP's variable battery packs with standardised cell-to-pack units, which can be 'flexibly' integrated according to the vehicle's needs. This construction method boosts energy density, Hyundai claims, and thus charging times.

The new platform was detailed as part of Hyundai's Investor Day presentation, at which the company outlined an ambitious £12 billion strategy to increase its annual EV sales to 1.87 million units, equating to a 7% market share, by 2030. Previously, the company said it planned to be selling 560,000 EVs by 2025.

The plan has three key tenets: "strengthening BEV line-ups, optimising manufacturing capacity and securing hardware and software competitiveness."

As well as ushering in a new EV platform, Hyundai said it will introduce 17 battery-electric cars – of which 11 will be badged Hyundai and six from luxury brand Genesis – in the next eight years.

Three of the Hyundai EVs will be saloon cars (one of which is the upcoming 2022 Ioniq 6), six will be SUVs, one will be a light commercial vehicle and another will be a "new type model" - with no further details given as to its positioning. The Hyundai Ioniq 7, a large flagship SUV, has been confirmed for a 2024 launch.

Genesis, meanwhile, will launch two low-slung cars and four SUVs, beginning with the Electrified GV70 later this year. The brand will launch only pure-electric cars from 2025. Autocar - link - Felix Page - link - more like this - link

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