Footwear giant Allbirds has launched what it claims is an “industry-first” collection of shoes made from Modern Meadow’s cow-free leather alternative.
Allbirds may be closing all its US stores, but the global footwear company continues to bet on sustainability.Its new Terralux collection is built on Innovera, a material made by New Jersey startup Modern Meadow, which turns plant-based proteins, biopolymers, and post-consumer recycled nylon from end-of-life tyres into animal-free leather.
The three-strong Terralux collection includes two of Allbirds’s newest and best-selling styles, Cruiser and Varsity, as well as the Runner NZ, an evolution of the Wool Runner silhouette that launched the brand over a decade ago.
“Terralux marks an important evolution for Allbirds,” said Jason Israel, VP of design at Allbirds. “Innovera allowed us to achieve the look and feel of leather in a bio-based material, opening the door to more elevated, versatile footwear – while still delivering on our comfort and sustainability promise.” More of this article (green queen) - link - More like this (tyres) - link - more like this (shoes) - link
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