PORTLAND, Ore., September 2, 2021 /CSRwire/ - KEEN, Inc. (KEEN), the global footwear brand on a mission to make the outside inclusive and accessible to all, today announced it will expand its Detox the Planet Initiative with the debut of the KEEN Harvest Certified Program, a tiered program designed to reduce industrial waste by upcycling it into shoes.
The initiative builds on KEEN’s growing Harvest offering, providing transparency into how much industrial waste is upcycled into its shoes. The goal is to relieve pressure on global landfills and minimize the use of virgin materials and lower greenhouse gas emissions. KEEN intends to share the details of this process beginning 2022.
“We first launched Harvest products 15 years ago using industrial waste from the rice industry,” said Erik Burbank, vice president of The KEEN Effect.
“Harvest is about upcycling industrial waste that would otherwise go to landfills, instead creating something new and useful, while lowering the demand for new material in the production process. We’re certifying Harvest products to both provide transparency to fans and to demystify and encourage other brands to help attack the industrial waste problem.”
It is widely estimated that 97% of waste comes from industrial sources vs approximately 3% from post-consumer sources. Much of the world’s solid waste goes directly to landfills, a leading source of man-made methane, an incredibly potent greenhouse gas - link - more like this - link
It is widely estimated that 97% of waste comes from industrial sources vs approximately 3% from post-consumer sources. Much of the world’s solid waste goes directly to landfills, a leading source of man-made methane, an incredibly potent greenhouse gas - link - more like this - link
No comments:
Post a Comment