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"Quality is never an accident. It is always the result of intelligent effort." - John Ruskin

Sunday 27 June 2021

(AUT) MIKE RUTHERFORD - OPINION


Toyota-Lexus and Hyundai-Kia – the smartest motor manufacturing groups in Asia, if not the world – have again upset the automotive apple cart. 

And they’ve left many outwitted rivals scratching their heads as they struggle to match the quality, tech prowess and mental strength of these firms.

Right now, Toyota-Lexus should be loyally singing from the motor-industry song sheet that reads “100 per cent-electric cars are the greatest thing since sliced bread”, but it’s not. In recent days, Director Shigeki Terashi stated that up until 2050 there will be a wide selection of vehicles and power units, not just EVs. 

“It’s too early to concentrate on one option,” he insisted. Toyota’s Chief Technology Officer, Masahiko Maeda, backed him: “Some people love battery-electric vehicles, but others don’t see the current technologies as convenient. In the end, what matters is what customers choose.” Or, regardless of what the global motor industry might prefer them to do, and politicians try to force them into, a wholesale switch to pure EVs is ultimately up to real-world car buyers, and what they decide they want and can afford.

Separately, Hyundai-Kia is strongly suggesting that 100 per-cent electric cars are hardly the only solution. “Question everything” is its advice, so when you think you’ve decided on the brand of your next car, its price, bodystyle, fuel type, plus the sort of driving experience on offer, take a deep breath. 

Then reflect, reconsider, ask more questions, demand more answers. Should you be thinking car or vehicle? Instead of buying outright, might instant ‘robotaxi’ fares, or daily, weekly or monthly rental fees be preferable? Will your next vehicle have a motor that relies on either fuel from a forecourt pump or electricity from a wall socket or charging point? - link - Mike Rutherford - link

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