L'Oreal - the global cosmetics giant has launched a new consumer-facing campaign based on improving the recyclability and collection of its packaging. As part of this, the company’s Maybelline New York brand is launching a new recycling programme in the UK.
Additionally, L’Oreal has announced that Paris Elvive bottles will now be made out of 100% recycled plastic. The move will save 900 tonnes of plastics annually – equivalent to the weight of 38 million bottles.
L'Oreal Paris Elvive is donating 50p to the Recycle Now initiative to get more bathroom items recycled for each of the first 100,000 Elvive hair treatments sold in Boots.
“Across our network of brands in the UK, we are both changing our own products to make packaging more sustainable and making significant investments to enable and inspire consumers to recycle beauty products,” L’Oréal UK & Ireland’s country managing director Vismay Sharma said - link
Is L'Oreal ethical?
Ethical Consumer's opinion: -
Our research highlights several ethical issues with L'Oreal and we have awarded them negative marks in a number of categories on our scoring system, including for: -
$ animal testing
$ climate change
$ poor environmental reporting
$ habitats & resources
$ pollutions and toxics
$ human rights
$ workers' rights
$ supply chain management
$ irresponsible marketing
$ anti-social finance
$ controversial technologies
$ political activities
Link to Ethical Consumer - here
Our research highlights several ethical issues with L'Oreal and we have awarded them negative marks in a number of categories on our scoring system, including for: -
$ animal testing
$ climate change
$ poor environmental reporting
$ habitats & resources
$ pollutions and toxics
$ human rights
$ workers' rights
$ supply chain management
$ irresponsible marketing
$ anti-social finance
$ controversial technologies
$ political activities
Link to Ethical Consumer - here
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