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"Quality is never an accident. It is always the result of intelligent effort." - John Ruskin

Thursday, 27 March 2025

(GUF) TOTAL GUFF

In today’s hyper connected, post-linear, stakeholder-driven ecosystem, the ability to engage across verticals is no longer a nice-to-have; it’s a strategic imperative. At Guff House, I’ve taken a deep dive into the synergies between legacy materials and future-forward waste strategies, and I'm excited to circle back with those looking to disrupt the refuse space with purpose, passion, and a PowerPoint.

I'm not just talking bins - I'm enabling social media binfluencers.

As I gear up to co-create holistic solutions that drive value through the waste stream (both literally and metaphorically), I'm actively onboarding like-minded thought-flushers who aren’t afraid to get granular with granulars. If you’re someone who’s passionate about synergising on waste-based KPIs while empowering end-of-life narratives, then let’s ideate.

I'm seeking collaborators who:
  • Think outside the wheelie bin
  • Drive impact across the kerbside
  • Know their MRFs from their MBTs
  • Don’t just recycle - reimagine recycularity
  • Can say “circular economy” ten times without making eye contact

This is your chance to join a ‘best in class’ cohort of zero waste ninjas and purpose-activated stakeholders, all laser-focused on landfill disruption through data-driven storytelling and compostable touchpoints.


I’ve already hosted several high-level think and drink sessions where I’ve workshopped key levers for scalable binnovation. My roadmap? It’s dynamic, it’s resilient, and it aligns perfectly with key policy pain points, which I like to call wastehacks.

What’s Next?

Let’s synchronise diaries for a virtual cup of (ethically sourced, single-origin) compost tea. I’ll unpack your pain points, recalibrate your waste goals, and explore where our bin-flows intersect. We may even map a few micro-metrics while we’re at it.

Because in this post-carbon, PFAS-aware reality, it’s not just about waste; it’s about purposeful discardment at scale.

Let’s do more than recycle. Let’s recalibrate, realign, and rubbish differently.

#ReimaginingRefuse
#TrashformationTuesday
#LandfillLegacy
#DisruptTheDumpster
#CircularitySquad
#ThinkOutsideTheCaddy
#BinThereDoneThat


In case you're wondering, nothing about this post is supposed to make any sense at all. Talking rubbish - link - more like this (rubbish) - link - more like this (rubbish) - link

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