Unilever is in talks with investment bank Piper Sandler to host an auction of The Vegetarian Butcher, the vegan business it bought six years ago.
As it continues to shake up its global food portfolio, Unilever has reportedly put its plant-based meat brand The Vegetarian Butcher up for sale.
The consumer goods giant has hired Piper Sandler to run an auction for the sale of the Dutch vegan business, Sky News reported last night. Industry sources speaking to the outlet suggested that “a number of potential buyers” had already been approached for the deal.
It comes just six years after Unilever first bought the vegan brand, and is the latest move in Unilever’s bid to streamline its focus on its international megabrands.
The sale of The Vegetarian Butcher reflects the need for sharper focus and specialisation in this fast-evolving industry. While the space is competitive, the demand for sustainable, animal-free alternatives continues to grow, and I believe there’s still enormous potential for innovative companies to thrive.
The Vegetarian Butcher records sales growth amid industry struggles
The Vegetarian Butcher is one of the leading plant-based businesses globally. It was established in 2007 by Jaap Korteweg – a ninth-generation livestock farmer – and politician Niko Koffeman, selling meat alternatives out of a butcher shop in The Hague.
Unilever had worked with The Vegetarian Butcher in 2016 to produce a line of vegetarian meatballs under the Unox soup brand, before purchasing the business two years later in December 2019, looking to capitalise on the boom in plant-based eating and consumers’ growing intent to cut back on meat. The terms of the deal remain undisclosed.
Today, its products are available in 55 countries and over 40,000 retail locations, alongside a host of foodservice doors, most notably at Burger King in Europe and Asia. The brand has been recording strong growth in sales volume, according to insiders cited by Sky News, but its likely valuation in a sale is so far unclear. More of this article (green queen) - link - more like this (plant based foods) - link - more like this (Unilever) - link
The Vegetarian Butcher is one of the leading plant-based businesses globally. It was established in 2007 by Jaap Korteweg – a ninth-generation livestock farmer – and politician Niko Koffeman, selling meat alternatives out of a butcher shop in The Hague.
Unilever had worked with The Vegetarian Butcher in 2016 to produce a line of vegetarian meatballs under the Unox soup brand, before purchasing the business two years later in December 2019, looking to capitalise on the boom in plant-based eating and consumers’ growing intent to cut back on meat. The terms of the deal remain undisclosed.
Today, its products are available in 55 countries and over 40,000 retail locations, alongside a host of foodservice doors, most notably at Burger King in Europe and Asia. The brand has been recording strong growth in sales volume, according to insiders cited by Sky News, but its likely valuation in a sale is so far unclear. More of this article (green queen) - link - more like this (plant based foods) - link - more like this (Unilever) - link
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