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Sunday 22 May 2022

(GRE) PERFECT DAY FOR A BORED COW

New York’s Tomorrow Farms is looking to ‘give cows a break’. The food tech is focused on creating animal-free milk and has partnered with Perfect Day. Tomorrow Farms will soon be launching its Bored Cow line of flavoured milk drinks, following a successful fundraising round earlier this month.

Lowercarbon Capital led the recent seed funding round with participation from Maveron, Valor Siren Ventures, Simple Food Ventures and SV Angel. It brought total funding to date to $10.5 million. The money raised has been earmarked for growingthe company, alongside securing food tech partners for future developments.

Bored Cow is Tomorrow Farms’ first finalised brand. The range will include chocolate, vanilla and strawberry milk drinks, available to buy from early June. A fourth flavour is being teased for a summer release and is said to be “original”.

In a bid to capture an authentic milk taste and experience, Tomorrow Farms is working with Perfect Day. The Californian precision fermentation specialist has garnered itself a reputation for being the leading supplier of animal-free dairy proteins. Its whey protein is identical to that sourced from cow’s milk but contributes 97 percent fewer carbon emissions during production.

Bored Cow is said to offer consumers the nutritional benefirs of conventional dairy. Eight grams of protein, calcium, B12, vitamin D and potassium are all contained in its flavoured range, but with zero grams of total sugars, no cholesterol and no animal hormones.

“We started Tomorrow Farms with a belief that there’s a better way to make our favorite foods,” Ben Berman, Tomorrow Farms CEO, said in a statement. “That’s why we’re so happy to be partnering with Perfect Day to bring animal-free dairy milk right to consumers in their homes. We believe the Bored Cow brand will be synonymous with this exciting new category, offering an alternative to cow’s milk and plant-based milks that doesn’t compromise on taste, nutrition, texture and, most importantly, the future of our planet.”

30 percent of all livestock emissions are attributed to dairy. The global market is predicted to reach $1,128 billion by 2026, representing a catastrophic increase in greenhouse gas emissions to keep up with consumer demand. Precision fermentation is increasingly being eyed as a resource-light and livestock-free solution to milk and dairy production. green queen - link - Amy Buxton - link - more like this (food) - link - more like this (USA) - link

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