Greenpeace activists hold a protest in the action zone on November 12, 2021, in Glasgow, Scotland [File: Jeff J Mitchell/Getty Images]
Climate action is in the air. Like governments around the world, major corporations are falling over themselves to issue climate pledges and, in keeping with being responsible global citizens, setting off on a course towards apparently ambitious climate action … or at least that is what they claim to the outside world.
At least a fifth of the world’s largest 1,000 corporations had already made “net zero” emissions pledges by March 2021, according to Oxford University’s Energy and Climate Intelligence Unit.
So how are these corporations faring?
The first-ever Corporate Climate Responsibility Monitor, a joint initiative between NewClimate Institute and Carbon Market Watch, where I work, aimed to answer that question.
The report assessed the climate pledges and claims of 25 of the world’s largest corporations, including such household names as Apple, Amazon, BMW, Carrefour, GlaxoSmithKline, Google, IKEA, Nestlé, Sony, Vodafone and Unilever.
The results shocked even the researchers, and not pleasantly. “We set out to uncover as many replicable good practices as possible, but we were frankly surprised and disappointed at the overall integrity of the companies’ claims,” said NewClimate’s Thomas Day, the lead author of the report.
Despite ambitious-sounding pledges to become “carbon neutral” and even “carbon positive”, the researchers discovered that the future emissions reductions the companies have actually committed to was, on average, just 40 percent. Moreover, many of these cuts are to be delivered decades from now, in 2040 or 2050, leaving the burden squarely on the shoulders of future generations.
Of the 25 corporations evaluated, a mere three were actually found to have committed to reducing their full-value chain emissions by more than 90 percent: Maersk, Vodafone and Deutsche Telekom.
The results shocked even the researchers, and not pleasantly. “We set out to uncover as many replicable good practices as possible, but we were frankly surprised and disappointed at the overall integrity of the companies’ claims,” said NewClimate’s Thomas Day, the lead author of the report.
Despite ambitious-sounding pledges to become “carbon neutral” and even “carbon positive”, the researchers discovered that the future emissions reductions the companies have actually committed to was, on average, just 40 percent. Moreover, many of these cuts are to be delivered decades from now, in 2040 or 2050, leaving the burden squarely on the shoulders of future generations.
Of the 25 corporations evaluated, a mere three were actually found to have committed to reducing their full-value chain emissions by more than 90 percent: Maersk, Vodafone and Deutsche Telekom.
At the other end of the scale, at least five of the companies were revealed to have committed to only reducing their emissions by less than 15 percent.
One favourite technique corporations use to wash their image with a greener than green sheen is to employ accounting tricks so creative they deserve their very own literature prize. For instance, consider the case of Apple. The iconic tech firm proudly proclaims: “We’re carbon neutral. And by 2030, every product you love will be too.”
This is bound to make users of Apple’s many products feel comfortable about their consumption habits. But the corporation here is singing a very misleading iTune because its assertion covers only a tiny bite of the corporation’s proverbial emissions apple. The company’s carbon-neutrality claim currently includes only direct operations, which account for a microscopic 1.5 percent of its carbon footprint.
The corporations featured in the report are able to mask their inaction and lack of ambition by utilising the elusive concept of “net zero”, which may sound like zero but is not zero because it includes not only emissions reductions but also carbon offsets and removals.
One entertaining example of this involves IKEA. Although the furniture behemoth is by far not the worst-intentioned performer in the pack, it nonetheless currently applies some sneaky accounting tricks to arrive at its targets. For example, it counts the solar panels it sells to customers towards its own emissions reductions.
IKEA also counts the carbon stored in some of its furniture. However, there is a slight snag here. For that stored carbon to make a difference to the climate, it will have to remain in IKEA’s chairs and beds for centuries, implying that it would need to shift its business model away from flatpack fast furniture to designing the ancient antiques of the distant future.
The ludicrous lengths to which top corporations go to give their images a green facelift is rich material to mine for satire, but the consequences of this comedy of erroneous claims are anything but funny. “Greenwashing is not a victimless crime as consumers and decision-makers are fooled into thinking that companies are doing all they can to address their climate impact,” explains Carbon Market Watch’s Gilles Dufrasne.
Given the elasticity and ambiguity of terms like “net zero” and “carbon neutral” and their potential to be exploited for greenwashing, we at Carbon Market Watch are urging governments to step in and ban corporations from making such claims and to compel them to report their actual emissions reductions. Governments must also set strict criteria to regulate whether and how specific climate-related claims can be made. Aljazeera - link - Khaled Diab - link - more like this - link - more like this (Apple) - link
One favourite technique corporations use to wash their image with a greener than green sheen is to employ accounting tricks so creative they deserve their very own literature prize. For instance, consider the case of Apple. The iconic tech firm proudly proclaims: “We’re carbon neutral. And by 2030, every product you love will be too.”
This is bound to make users of Apple’s many products feel comfortable about their consumption habits. But the corporation here is singing a very misleading iTune because its assertion covers only a tiny bite of the corporation’s proverbial emissions apple. The company’s carbon-neutrality claim currently includes only direct operations, which account for a microscopic 1.5 percent of its carbon footprint.
The corporations featured in the report are able to mask their inaction and lack of ambition by utilising the elusive concept of “net zero”, which may sound like zero but is not zero because it includes not only emissions reductions but also carbon offsets and removals.
One entertaining example of this involves IKEA. Although the furniture behemoth is by far not the worst-intentioned performer in the pack, it nonetheless currently applies some sneaky accounting tricks to arrive at its targets. For example, it counts the solar panels it sells to customers towards its own emissions reductions.
IKEA also counts the carbon stored in some of its furniture. However, there is a slight snag here. For that stored carbon to make a difference to the climate, it will have to remain in IKEA’s chairs and beds for centuries, implying that it would need to shift its business model away from flatpack fast furniture to designing the ancient antiques of the distant future.
The ludicrous lengths to which top corporations go to give their images a green facelift is rich material to mine for satire, but the consequences of this comedy of erroneous claims are anything but funny. “Greenwashing is not a victimless crime as consumers and decision-makers are fooled into thinking that companies are doing all they can to address their climate impact,” explains Carbon Market Watch’s Gilles Dufrasne.
Given the elasticity and ambiguity of terms like “net zero” and “carbon neutral” and their potential to be exploited for greenwashing, we at Carbon Market Watch are urging governments to step in and ban corporations from making such claims and to compel them to report their actual emissions reductions. Governments must also set strict criteria to regulate whether and how specific climate-related claims can be made. Aljazeera - link - Khaled Diab - link - more like this - link - more like this (Apple) - link
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