Ford Motor unveiled Tuesday a custom truck that combines its past with its future electrification plans, including its highly anticipated F-150 Lightning pickup in 2022.
Ford built the vehicle to showcase its new “e-crate motor” that’s now on sale online and at its dealerships. Such “crate” engines or motors are assembled by the company but are available for general purchase for building, fixing or customizing vehicles.
“Our F-100 Eluminator concept is a preview of how we’re supporting customers as they go all-electric and embrace zero-tailpipe emissions performance, even for our heritage vehicles,” Ford global director of accessories and licensing Eric Cin said in a release.
The custom pickup also provides some hype for the automaker, as it prepares to launch its electric F-150 Lightning pickup during the first half of next year. Many view the pickup as a barometer for whether pickup truck customers — which dominate annual U.S. sales charts — are ready to switch to electric vehicles. CNBC - link - Michael Wayland - link - more like this - link
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