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Wednesday, 7 July 2021

(AUT) STEVE FOWLER - OPINION

As the car industry – and, just as importantly, car buyers and owners – continue to go through more change and face more challenges than we could ever have imagined, how we judge our annual Awards has also been overhauled. 

It’s happened with one thing in mind: what the people who will live with (and hopefully love) our winners want and need from their cars.

So what have we learnt this year? Firstly, the EV has come of age. The Hyundai Ioniq 5 will travel the best part of 300 miles on a charge, then be ‘refuelled’ from 10 to 80 per cent ‘full’ in just 18 minutes. Whether we like the idea of electric cars or not (and plenty still don’t), cars like the Ioniq 5 make them easier to accept and enjoy.

Secondly, car design is in a great place with plenty of originality, flair and clever features that all combine to make new cars more appealing than ever.

Then there’s the shift from the traditional body shapes (bye, bye Mondeo from next year) to SUVs and now towards crossovers. It’s what customers want – and who are we, or the industry, to argue with that? link - Steve Fowler - link

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