The quest to design more sustainable bottles has led a quartet of companies — Danish beer maker Carlsberg, spirits company Absolut (part of France’s Pernod Ricard), French personal care company L’Oreal and a European group of beverage firm Coca-Cola — to consider a seemingly unlikely material for containing liquids: paper.
Product development teams at all four companies are part of a "pioneer community" brought together and coordinated by an aptly named startup Paboco, shorthand for "paper bottle company." Together, they are working on prototypes of bio-based containers of varying shapes and sizes that use wood fiber, rather than glass or some form of fabric, to hold anything from lotions to carbonated beverages (a particularly thorny challenge).
Carlsberg, which got into the project more than four years ago, already has shown off two prototypes for beer bottles, while Absolut is preparing a pilot of its first-generation package, for its Absolut Mixt "cooler" product line, in an undeclared market this spring. (Some early versions are in the hands of consumers.) - link
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