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"Quality is never an accident. It is always the result of intelligent effort." - John Ruskin

Sunday 13 October 2019

TOYOTA MIRAI


When Toyota designed its hydrogen-powered Mirai fuel-cell car five years ago, its R&D team focused the majority of their efforts and the lions share of its budget on the tech side of the project. And as a result, the car’s exterior styling was far from pretty, focusing more on function than on form.

Now the car might have been a watershed moment, billed as the world’s first-ever fuel-cell production car, but it had aesthetic issues. In its second iteration, however it’d seem as though Toyota’s designers have been given a new design directive—make the new Mirai a looker. - Link

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