US plant-based leader Impossible Foods has unveiled its first new product of 2025, Steak Bites, which it describes as its “meatiest” innovation.
Joining the ranks of its fellow meat-free innovators, Impossible Foods has introduced its first steak product, a pre-cooked offering with 80% less saturated fat than beef flank.The new Steak Bites SKU was unveiled at the ongoing Natural Products Expo West in Anaheim, California (March 5-7), and is rolling out at grocery stores across the US for $8.99 per 10oz pack. It will also be made available to restaurants in the months ahead.
Impossible Foods is positioning its steak as a marker of the “unparalleled acceleration” of its R&D capabilities, leveraging its flavour and ingredient science and innovative methods to create what the company says is its “meatiest” product ever released.
Aside from taste and texture, it’s going big on nutrition, reflecting two of its biggest marketing priorities in recent months. The Steak Bites contain 21g of protein per serving (from soybeans), 3g of fibre, and just 0.5g of saturated fat, and are rich in iron, B vitamins, and calcium. This will appeal to the 65% of Americans who eat plant-based foods because they’re healthy. More if this article (green queen) - link - more like this (plant based) - link - more like this (California) - link
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